{"id":12734,"date":"2023-03-03T14:08:45","date_gmt":"2023-03-03T13:08:45","guid":{"rendered":"https:\/\/majk.sk\/zasady-ochrany-osobnich-udaju\/"},"modified":"2023-03-03T14:08:49","modified_gmt":"2023-03-03T13:08:49","slug":"zasady-ochrany-osobnich-udaju","status":"publish","type":"page","link":"https:\/\/majk.sk\/cs\/zasady-ochrany-osobnich-udaju\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">N\u00e1zev spole\u010dnosti MAJK s.r.o. I\u010cO: 36011801 , se s\u00eddlem He\u013epa 1108, 976 68 He\u013epa, zapsan\u00e1 v rejst\u0159\u00edku Okresn\u00edho soudu v Bansk\u00e9 Bystrici, odd\u00edl Sro, vlo\u017eka \u010d\u00edslo. 3887\/S. jako spr\u00e1vce podle \u00a7 109 odst. 8. Z\u00e1kon \u010d. 452\/2021 Z.z. o elektronick\u00fdch komunikac\u00edch a \u010dl. 13 na\u0159\u00edzen\u00ed Evropsk\u00e9ho parlamentu a Rady (EU) 2016\/679 o ochran\u011b fyzick\u00fdch osob v souvislosti se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f a z\u00e1kona \u010d. 101\/2000 Sb. 18\/2018 Sb. o ochran\u011b osobn\u00edch \u00fadaj\u016f a o zm\u011bn\u011b a dopln\u011bn\u00ed n\u011bkter\u00fdch z\u00e1kon\u016f o voln\u00e9m pohybu t\u011bchto \u00fadaj\u016f <strong>informuje o pou\u017e\u00edv\u00e1n\u00ed cookies na na\u0161ich<\/strong> webov\u00fdch str\u00e1nk\u00e1ch majk.sk.  <\/p>\n\n<p class=\"wp-block-paragraph\">Z\u00e1rove\u0148 v\u00e1m n\u00ed\u017ee poskytujeme ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie, abychom v\u00e1s jako subjekt \u00fadaj\u016f informovali o tom, jak\u00e9 informace od v\u00e1s b\u011bhem va\u0161\u00ed n\u00e1v\u0161t\u011bvy na\u0161ich webov\u00fdch str\u00e1nek shroma\u017e\u010fujeme pomoc\u00ed soubor\u016f cookie a dal\u0161\u00edch sledovac\u00edch technologi\u00ed. Soubory cookie se na webov\u00fdch str\u00e1nk\u00e1ch pou\u017e\u00edvaj\u00ed pouze s va\u0161\u00edm souhlasem. V\u00fdjimkou jsou soubory cookie, kter\u00e9 jsou nezbytn\u00e9 pro provoz webov\u00fdch str\u00e1nek, a pokra\u010dov\u00e1n\u00edm v prohl\u00ed\u017een\u00ed souhlas\u00edte s jejich pou\u017e\u00edv\u00e1n\u00edm.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Co jsou to soubory cookie?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Soubor cookie je mal\u00fd soubor slo\u017een\u00fd z p\u00edsmen a \u010d\u00edsel, kter\u00fd po\u010d\u00edta\u010d provozuj\u00edc\u00ed webovou str\u00e1nku ode\u0161le prost\u0159ednictv\u00edm prohl\u00ed\u017ee\u010de do va\u0161eho po\u010d\u00edta\u010de nebo mobiln\u00edho telefonu (d\u00e1le jen &#8222;za\u0159\u00edzen\u00ed&#8220;) a ulo\u017e\u00ed na pevn\u00fd disk va\u0161eho za\u0159\u00edzen\u00ed. Soubory cookie n\u00e1m umo\u017e\u0148uj\u00ed odli\u0161it v\u00e1s od ostatn\u00edch u\u017eivatel\u016f na\u0161ich webov\u00fdch str\u00e1nek. Umo\u017e\u0148uj\u00ed n\u00e1m nab\u00eddnout v\u00e1m lep\u0161\u00ed z\u00e1\u017eitek z prohl\u00ed\u017een\u00ed na\u0161ich webov\u00fdch str\u00e1nek a neust\u00e1le zlep\u0161ovat na\u0161e slu\u017eby.  <\/p>\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e1 webov\u00e1 str\u00e1nka m\u016f\u017ee do va\u0161eho prohl\u00ed\u017ee\u010de odes\u00edlat vlastn\u00ed soubory cookie, pokud to nastaven\u00ed prohl\u00ed\u017ee\u010de umo\u017e\u0148uje. V\u00e1\u0161 prohl\u00ed\u017ee\u010d v\u0161ak (z d\u016fvodu ochrany va\u0161eho soukrom\u00ed) umo\u017e\u0148uje webov\u00fdm str\u00e1nk\u00e1m p\u0159\u00edstup pouze k soubor\u016fm cookie, kter\u00e9 tyto webov\u00e9 str\u00e1nky samy odeslaly do va\u0161eho za\u0159\u00edzen\u00ed, nikoli k soubor\u016fm cookie odeslan\u00fdm jin\u00fdmi webov\u00fdmi str\u00e1nkami. Mnoho webov\u00fdch str\u00e1nek to d\u011bl\u00e1 poka\u017ed\u00e9, kdy\u017e je u\u017eivatel nav\u0161t\u00edv\u00ed. Mohou tak l\u00e9pe sledovat online provoz.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Jak\u00e9 soubory cookie pou\u017e\u00edv\u00e1me<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>\n  <em>Nezbytn\u00e9 soubory cookie <\/em>\n<\/strong>jsou nezbytn\u011b nutn\u00e9 pro z\u00e1kladn\u00ed fungov\u00e1n\u00ed na\u0161ich webov\u00fdch str\u00e1nek, nelze je zak\u00e1zat a umo\u017e\u0148uj\u00ed navigaci na str\u00e1nk\u00e1ch a pou\u017e\u00edv\u00e1n\u00ed po\u017eadovan\u00fdch funkc\u00ed, nap\u0159. p\u0159\u00edstup do zabezpe\u010den\u00fdch oblast\u00ed webu. Pokud jsou zak\u00e1z\u00e1ny, nem\u016f\u017eeme zajistit spr\u00e1vn\u00e9 zobrazen\u00ed webov\u00fdch str\u00e1nek.<\/p>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>N\u00e1zev souboru cookie<\/td><td><strong>\u00da\u010del pou\u017eit\u00ed<\/strong><\/td><td><strong>Doba uchov\u00e1v\u00e1n\u00ed<\/strong><\/td><\/tr><tr><td>Nezbytn\u00e9 soubory cookie<\/td><td>Udr\u017euje stav souhlasu s nezbytn\u00fdmi soubory cookie.<\/td><td>1 rok<\/td><\/tr><tr><td>Analytick\u00e9 soubory cookie  <\/td><td>Udr\u017euje stav souhlasu pro analytick\u00e9 soubory cookie.<\/td><td>1 rok<\/td><\/tr><tr><td>Preferen\u010dn\u00ed soubory cookie<\/td><td>Udr\u017euje stav souhlasu s p\u0159edvolbami soubor\u016f cookie.<\/td><td>1 rok<\/td><\/tr><tr><td>Marketingov\u00e9 soubory cookie<\/td><td>Zachov\u00e1v\u00e1 status souhlasu pro marketingov\u00e9 soubory cookie.<\/td><td>1 rok<\/td><\/tr><tr><td>Neza\u0159azen\u00e9 soubory cookie<\/td><td>Zachov\u00e1v\u00e1 stav souhlasu pro neza\u0159azen\u00e9 soubory cookie.<\/td><td>1 rok<\/td><\/tr><tr><td>PHPSESSID<\/td><td>Zachov\u00e1v\u00e1 stav relace u\u017eivatele v r\u00e1mci po\u017eadavk\u016f na str\u00e1nku.<\/td><td>1 t\u00fdden<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong><em>Analytick\u00e9 soubory cookie<\/em><\/strong><strong>  <\/strong>Pou\u017e\u00edv\u00e1me<strong> <\/strong>zjistit, jak n\u00e1v\u0161t\u011bvn\u00edci webov\u00e9 str\u00e1nky pou\u017e\u00edvaj\u00ed. Tyto soubory cookie nelze pou\u017e\u00edt k p\u0159\u00edm\u00e9 identifikaci konkr\u00e9tn\u00edho n\u00e1v\u0161t\u011bvn\u00edka. Pou\u017e\u00edvaj\u00ed se ke sledov\u00e1n\u00ed statistik a n\u00e1v\u0161t\u011bvnosti webov\u00fdch str\u00e1nek, kter\u00e9 slou\u017e\u00ed k vyhodnocov\u00e1n\u00ed v\u00fdkonu. Umo\u017e\u0148uj\u00ed n\u00e1m rozpoznat a spo\u010d\u00edtat po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161ich webov\u00fdch str\u00e1nek a z\u00edskat informace o tom, jak jsou webov\u00e9 str\u00e1nky pou\u017e\u00edv\u00e1ny, ur\u010dit po\u010det n\u00e1v\u0161t\u011bv u zdroje n\u00e1v\u0161t\u011bvnosti, abychom mohli m\u011b\u0159it a zlep\u0161ovat v\u00fdkonnost na\u0161ich webov\u00fdch str\u00e1nek.<\/p>\n\n<p class=\"wp-block-paragraph\"><em>Pokud n\u00e1m k tomu d\u00e1te souhlas, budeme tak\u00e9 pou\u017e\u00edvat analytick\u00e9 soubory cookie ke shroma\u017e\u010fov\u00e1n\u00ed statistick\u00fdch \u00fadaj\u016f o va\u0161em prohl\u00ed\u017een\u00ed nebo k ukl\u00e1d\u00e1n\u00ed va\u0161ich preferenc\u00ed<\/em>.  <\/p>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>N\u00e1zev souboru cookie<\/strong><\/td><td><strong>\u00da\u010del pou\u017eit\u00ed<\/strong><\/td><td><strong>Doba uchov\u00e1v\u00e1n\u00ed<\/strong><\/td><\/tr><tr><td><\/td><td>Registruje jedine\u010dn\u00fd identifik\u00e1tor, kter\u00fd se pou\u017e\u00edv\u00e1 k vytv\u00e1\u0159en\u00ed statistik o tom, jak n\u00e1v\u0161t\u011bvn\u00edk str\u00e1nky pou\u017e\u00edv\u00e1.<\/td><td>1 rok<\/td><\/tr><tr><td><\/td><td>Registruje jedine\u010dn\u00fd identifik\u00e1tor, kter\u00fd se pou\u017e\u00edv\u00e1 k vytv\u00e1\u0159en\u00ed statistik o tom, jak n\u00e1v\u0161t\u011bvn\u00edk str\u00e1nky pou\u017e\u00edv\u00e1.<\/td><td>1 rok<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>\n  <em>Preferen\u010dn\u00ed soubory cookie<\/em>\n<\/strong> umo\u017e\u0148uj\u00ed webov\u00fdm str\u00e1nk\u00e1m zapamatovat si informace, kter\u00e9 m\u011bn\u00ed zp\u016fsob, jak\u00fdm se webov\u00e9 str\u00e1nky chovaj\u00ed nebo jak vypadaj\u00ed, nap\u0159. preferovan\u00fd jazyk nebo oblast, ve kter\u00e9 se nach\u00e1z\u00edte.  <\/p>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>N\u00e1zev souboru cookie<\/strong><\/td><td><strong>\u00da\u010del pou\u017eit\u00ed<\/strong><\/td><td><strong>Doba uchov\u00e1v\u00e1n\u00ed<\/strong><\/td><\/tr><tr><td><\/td><td>Registruje jedine\u010dn\u00fd identifik\u00e1tor, kter\u00fd se pou\u017e\u00edv\u00e1 k vygenerov\u00e1n\u00ed preferovan\u00e9ho jazyka nebo oblasti.  <\/td><td>1 rok<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong><em>Marketingov\u00e9 soubory cookie<\/em><\/strong><strong> <\/strong>pou\u017e\u00edv\u00e1me pro \u00fa\u010dely personalizace reklamy, p\u0159\u00edm\u00e9ho marketingu a personalizace zobrazovan\u00e9ho obsahu. Personalizace zobrazovan\u00e9 reklamy a obsahu m\u016f\u017ee b\u00fdt provedena v r\u016fzn\u00e9 m\u00ed\u0159e a v r\u016fzn\u00fdch detailech. Tyto soubory cookie zaznamen\u00e1vaj\u00ed n\u00e1v\u0161t\u011bvu n\u00e1v\u0161t\u011bvn\u00edka na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch a dal\u0161\u00ed nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky a odkazy, na kter\u00e9 p\u0159edt\u00edm nebo potom kliknul. Tyto informace se pou\u017e\u00edvaj\u00ed k r\u016fzn\u011b podrobn\u00e9mu zobrazov\u00e1n\u00ed obsahu a reklam, kter\u00e9 jsou relevantn\u011bj\u0161\u00ed pro n\u00e1v\u0161t\u011bvn\u00edky webov\u00fdch str\u00e1nek a jejich z\u00e1jmy. Hlavn\u00ed funkc\u00ed t\u011bchto soubor\u016f cookie je nap\u0159.. v\u00fdb\u011br reklam a obsahu c\u00edlen\u00e9ho na skupinu z\u00e1kazn\u00edk\u016f, v\u00fdb\u011br personalizovan\u00fdch reklam a obsahu, profilov\u00e1n\u00ed personalizovan\u00fdch reklam a vytv\u00e1\u0159en\u00ed personalizovan\u00e9ho obsahu, vyhodnocov\u00e1n\u00ed v\u00fdkonnosti reklam a\/nebo obsahu, vyu\u017eit\u00ed pr\u016fzkumu trhu k z\u00edsk\u00e1n\u00ed \u00fadaj\u016f o c\u00edlov\u00e9 skupin\u011b pro p\u0159\u00edm\u00fd marketing a personalizaci reklam, v\u00fdvoj produkt\u016f a dal\u0161\u00ed.  <\/p>\n\n<p class=\"wp-block-paragraph\"><em>S va\u0161\u00edm souhlasem budeme tak\u00e9 pou\u017e\u00edvat marketingov\u00e9 soubory cookie k c\u00edlen\u00ed reklamy.  <\/em><\/p>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong><em>N\u00e1zev souboru cookie<\/em><\/strong><\/td><td><strong><em>\u00da\u010del pou\u017eit\u00ed<\/em><\/strong><\/td><td><strong><em>Doba uchov\u00e1v\u00e1n\u00ed<\/em><\/strong><\/td><\/tr><tr><td><\/td><td>Slou\u017e\u00ed k poskytov\u00e1n\u00ed \u0159ady reklamn\u00edch produkt\u016f, nap\u0159\u00edklad nab\u00eddek v re\u00e1ln\u00e9m \u010dase od inzerent\u016f t\u0159et\u00edch stran.<\/td><td>1 rok<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>\n  <em>Geoloka\u010dn\u00ed soubory co<\/em>\n<\/strong><strong>okies <\/strong>se pou\u017e\u00edvaj\u00ed ke zji\u0161t\u011bn\u00ed p\u0159esn\u00fdch \u00fadaj\u016f o zem\u011bpisn\u00e9 poloze n\u00e1v\u0161t\u011bvn\u00edka na\u0161ich webov\u00fdch str\u00e1nek, kter\u00e9 mohou b\u00fdt pou\u017eity k jednomu nebo v\u00edce \u00fa\u010del\u016fm. Polohu n\u00e1v\u0161t\u011bvn\u00edka webov\u00fdch str\u00e1nek lze ur\u010dit s p\u0159esnost\u00ed na n\u011bkolik metr\u016f. Jedn\u00e1 se o zvl\u00e1\u0161tn\u00ed skupinu funk\u010dn\u00edch soubor\u016f cookie, proto\u017ee umo\u017e\u0148uj\u00ed n\u00e1v\u0161t\u011bvn\u00edkovi nab\u00eddnout roz\u0161\u00ed\u0159en\u00e9 a v\u00edce personalizovan\u00e9 funkce samotn\u00e9 webov\u00e9 str\u00e1nky, jako nap\u0159.. zapamatovat si jejich preference, a t\u00edm zv\u00fd\u0161it funk\u010dnost samotn\u00fdch webov\u00fdch str\u00e1nek.  <\/p>\n\n<p class=\"wp-block-paragraph\"><em>S va\u0161\u00edm souhlasem budeme tak\u00e9 pou\u017e\u00edvat geoloka\u010dn\u00ed soubory cookie, abychom zjistili va\u0161i p\u0159esnou zem\u011bpisnou polohu.<\/em><\/p>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>N\u00e1zev souboru cookie<\/strong><\/td><td><strong>\u00da\u010del pou\u017eit\u00ed<\/strong><\/td><td><strong>Doba uchov\u00e1v\u00e1n\u00ed<\/strong><\/td><\/tr><tr><td><\/td><td>Slou\u017e\u00ed ke zji\u0161t\u011bn\u00ed p\u0159esn\u00e9 zem\u011bpisn\u00e9 polohy n\u00e1v\u0161t\u011bvn\u00edka.<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>\n  <em>Neza\u0159azen\u00e9 soubory cookie<\/em>\n<\/strong> jsou soubory cookie, kter\u00e9 v sou\u010dasn\u00e9 dob\u011b pou\u017e\u00edv\u00e1me, spolu s poskytovateli jednotliv\u00fdch soubor\u016f cookie. Nekategorizovan\u00e9 soubory cookie jsou soubory cookie, kter\u00e9 nepat\u0159\u00ed do \u017e\u00e1dn\u00e9 jin\u00e9 kategorie nebo jsou v procesu kategorizace.<\/p>\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>N\u00e1zev souboru cookie<\/strong><\/td><td><strong>\u00da\u010del pou\u017eit\u00ed<\/strong><\/td><td><strong>Doba uchov\u00e1v\u00e1n\u00ed<\/strong><\/td><\/tr><tr><td><\/td><td><\/td><td>1 rok<\/td><\/tr><tr><td><\/td><td><\/td><td>1 rok<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1zev spole\u010dnosti MAJK s.r.o. I\u010cO: 36011801 , se s\u00eddlem He\u013epa 1108, 976 68 He\u013epa, zapsan\u00e1 v rejst\u0159\u00edku Okresn\u00edho soudu v Bansk\u00e9 Bystrici, odd\u00edl Sro, vlo\u017eka \u010d\u00edslo. 3887\/S. jako spr\u00e1vce podle \u00a7 109 odst. 8. Z\u00e1kon \u010d. 452\/2021 Z.z. o elektronick\u00fdch komunikac\u00edch a \u010dl. 13 na\u0159\u00edzen\u00ed Evropsk\u00e9ho parlamentu a Rady (EU) 2016\/679 o ochran\u011b fyzick\u00fdch osob [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-12734","page","type-page","status-publish","hentry"],"acf":[],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"TomasMartincok","author_link":"https:\/\/majk.sk\/cs\/author\/tomasmartincok\/"},"uagb_comment_info":0,"uagb_excerpt":"N\u00e1zev spole\u010dnosti MAJK s.r.o. 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